The View at Montgomery

Adjacent to the campus of Temple University, this 4.5-acre site in Philadelphia is transforming into a mixed-use, privately owned housing development for 2,500 students. The Phase 1 building engages the edge of the campus with a 14 story vibrant mixed-use retail center with apartments for 800 students. As a response to the narrowness of the Phase 1 site, the building attracts and engages people on both a pedestrian scale and a city block scale through the strategic location of color. This structure’s lively appearance has become a unique addition to the campus while acting as an icon visible from downtown and other surrounding areas.

Set in the context of a transitioning once-drab neighborhood, the impactful color brings a fresh breath of energy and delight. The approach to the building entrance is from the north-east, and pulls visitors and residents directly from the heart of the campus towards the central crystal-like entrance vestibule, located between a landscaped buffered street and a glassy retail band.